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WebStudies have shown that committing to a goal can help improve employee performance.But more specifically, research reveals that setting challenging and specific goals can further enhance employee engagement in attaining those goals.Google often uses Objectives and Key Results (OKRs) to try to set ambitious goals and track progress. Research, operations, and support teams (in contrast to product development, or sales, for example) exist to discover or deal with the unknown and the unpredictable. OKRsone of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter is the secret sauce to creating alignment around measurable goals and objectives in an organization. The maximum time will employees need to achieve a particular OKR. Objective: Improve budgeting transparency and update speed, Key Result 1: Confirm structure that meets the needs of 5 Team Leaders and CEO (6 people), Key Result 2: Reduce expense submission entry from 30 days to 7 days, Key Result 3: Maintain expense to revenue ration of 30% or less, Objective: Optimize management of accounting records to prepare for the move to the new ERP system, Key Result 1: Analyze reporting issues from 3 main angles to prepare the move to the new ERP tool: 1- review accuracy of salary calculations, 2- review accuracy of inventory count in stock, 3- review accuracy of the billing records in relation to the respective service providers, 4-prepare the plan of action, Key Result 2: Find equivalents in the new system (or develop requirements) for 7 types of reports requested by management, Key Result 3: Review expense types under 12 cost centers to analyze cost saving opportunities, Objective: Lay the groundwork for in-house accounting and financial reporting to take it over from the outsourcing firm, Key Result 1: Successfully onboard 3 new hires to the finance team, Key Result 2: Develop structure for 5 types of reports to set them up in the ERP system (price per unit; revenue projections per month; purchase volume; expenses per service provider; monthly budget per cost center), Key Result 3: Complete 5 stages of the ERP implementation process: 1-research of the needs and requirements, 2-setting up the platform, 3-internal finance team training, 4-team management training, 5-developing improvement plans an iterations, Objective: Lay the groundwork to make the quarterly analysis process more efficient, Key Result 1: Define top 5 achievable improvements for internal reporting, Key Result 2: Organize 4 workshops on reporting best practices with full team attendance, Key Result 3: Develop and confirm 6 reporting templates for future use, Objective: Improve the way we manage expenses reporting to find opportunities to increase profitability, Key Result 1: Identify top 5 areas with the highest expenses, Key Result 2: Sort out 200 payments using new expense categories to make data more transparent, Key Result 3: Find a way to cut monthly expenses from $10000 to at least $8000, Objective: Research and improve customer satisfaction, Key Result 1: Get 1000 survey responses to annual satisfaction survey, Key Result 2: Conduct 50 phone interviews with top customers, Key Result 3: Conduct 15 phone interviews with recently churned customers, Key Result 4: Present an action plan of 10 improvements for next quarter, Objective: Improve satisfaction with support teams work, Key Result 1: Decrease number of complaints and negative feedback per quarter from 15 to 5, Key Result 2: Increase positive feedback items and praise from 5 to 15 per quarter, Key Result 3: Increase end-user satisfaction rating from 4.0 to 4.5, Objective: Research and understand why our churned customers didnt see value, Key Result 1: Get 30% response to survey on churn reasons, Key Result 2: Interviews with 10% of respondents to get detailed reasons, Key Result 3: Analyze responses and choose 3 issues to improve, Objective: Increase engagement with new paying customers, Key Result 1: Increase open rate of our in-product communications from 4% to 15%, Key Result 2: Increase the number of follow-up meetings booked from 7 to 21 per week, Key Result 3: Achieve service quality rating 9 out of 10 based on the after meeting anonymous poll, Key Result 3: Reduce average response time from 5h to 1h, Objective: Research customer satisfaction improvements, Objective: Improve satisfaction with customer support team, Key Result 1: Increase good and great ratings from 40 to 60, Key Result 2: Develop 15 full answers to common questions, Key Result 3: Improve first time response rate from 60 to 30 minutes average, Objective: Improve internal expertise to create an outstanding CS team, Key Result 1: Organize 12 case study discussions and document insights, Key Result 2: 4 team members to present their personal growth plans, Key Result 3: Create 15 articles for the internal wiki, Objective: Promote our world-class Customer Success team to stand out from the competition, Key Result 1: Get our customer success experts into 5 podcast interviews, Key Result 2: Achieve 10,000 views on the video promoting customer success expertise, Key Result 3: Increase the number of unique weekly visitors to the landing page promoting customer success expertise from 1,000 to 15,000, Objective: Launch new, clearer landing page to drive action, Key Result 1: Test existing landing page with at least 100 external users, Key Result 2: Analyze previously reported feedback and agree on 10 biggest design issues to fix, Key Result 3: User-test page prototypes with 12 people to work out usability issues, Key Result 4: Achieve 80% positive feedback score from testing sessions, Objective: Support Marketing with designed content that catches more attention, Key Result 1: Add infographics to our blog posts and achieve 100 downloads per post on average, Key Result 2: Update current ad designs to increase ad clicks from 11k to 20k, Key Result 3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Promote our design team as the coolest place to work, Key Result 1: Apply for external design competitions until we win at least 2, Key Result 2: Achieve 5000 downloads with 2 open source design and UI/UX freebies, Key Result 3: Conduct monthly designer meetups with 40 people attending on average, Objective: Become a strong design driven company, Key Result 1: All 7 teams participate in the new guidelines presentation meeting, Key Result 2: All 24 of our software page layouts have been updated based on new guidelines, Key Result 3: All 7 teams have their public and shareable materials only with our design, Key Result 4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve the variety of fast design options with reusable templates, Key Result 1: Create a library with at least 100 frequently used elements for designs, Key Result 2: Improve the design brief to reduce the number of iterations (at least 10 designs are approved with less than 3 iterations), Key Result 3: Organize all used designs with tags into 12 main categories, Objective: Learn from our competitors to be a step ahead, Key Result 1: Each team member analyses at least 2 competitor product designs, Key Result 2: Share and discuss the results and agree on at least 5 ideas to take over, Key Result 3: Find at least 5 design donts to avoid, Objective: Become more experienced and well-known as a UX/UI team, Key Result 1: All 4 team members go through a course and get ABC certificate, Key Result 2: 4 team member presentations on the design topic they researched, Key Result 3: Submit designs to different design awards and get at least 3 prices, Objective: Improve our mobile app design so customers can find and perform needed actions faster, Key Result 1: Increase people performing 4 main actions through phone from 12 to 40%, Key Result 2: Reduce the dropoff while performing the actions from 60 to 20%, Key Result 3: Increase weekly returning app users from 10 to 20%, Objective: Create a new product design prototype that suits the customer expectations, Key Result 1: Collect feedback from 50 customers about current design, Key Result 2: Design at least 3 different examples based on the feedback, Key Result 3: Test all 3 designs with at least 30 people to find the most suitable one, Objective: Understand how to overcome the gap between how we want to be seen vs how customers see us, Key Result 1: Interview our 13 managers on design topics to understand their expectations, Key Result 2: Run 50 tests with target audience representatives to ask about their first impressions, Key Result 3: Analyze the results to agree on and plan for 3 main areas to be improved, Objective: Research emotional responses to in-product design variations, Key Result 1: Research 10 competitor products and document the learnings, Key Result 2: Interview at least 30 customers to understand their emotions and reactions to our designs, Key Result 3: Test design options on 30 target audience representatives and find one that works the best, Objective: Promote our new brand image through design deliverables, Key Result 1: Design new graphs/templates for at least 50% of top performing posts, Key Result 2: Increase the downloads of the templates and infographics from average of 200 to 800 a month, Key Result 3: Start a design pinterest account and achieve average monthly visits of 1200, Objective: Improve the workflow between design and development to save more time, Key Result 1: Reduce design task tickets reopened by development from 40 to 10%, Key Result 2: Reduce the average time of small improvements resolved from 10 days to 3 days, Key Result 3: Increase submitted design request going into execution from 50 to 80%, Objective: Improve the UX/UI of our main landing page to drive action, Key Result 1: Increase conversion on the first 2 CTAs from 10 to 15% in total, Key Result 2: Increase the % of people viewing at least 2 other pages after the landing page from 2 to 5%, Key Result 3: Increase the % of people who open more than one image in the product image gallery from 10 to 25%, Objective: Finish raising new capital for growth needs, Key Result 1: Outreach to VCs & get at least 30 initial meetings, Key Result 2: Get at least 5 second contact meetings, Key Result 3: Solicit at least 3 term sheets of our minimum required terms, Key Result 4: Close an investment round with the minimum of $10 million pre-money, Objective: Improve the way we manage warehouse inventory records to save time during mandatory inventory checks, Key Result 1: Reduce time needed to complete inventory check from 16h to 4h on average, Key Result 2: Automate 3 critical processes to avoid human errors, Key Result 3: Reduce the % of discrepancies between bookkeeping data and factual information from 6% to 3%, Objective: Simplify internal procedures and make financial reporting more transparent, Key Result 1: >80% of invoices are categorized by expense type before they come to finance department, Key Result 2: Reduce the number of primary documentation reported late to the financial department from 50% to 20%, Key Result 3: Speed up payment processing time from application to paid from 16h to 8h, Objective: Even out the difference in workload in the team to avoid overwork and burnout, Key Result : Achieve an average of 100 processed transactions per week per team member, Key Result 2: Reduce the amount of transactions pending for more than 24 hours from 20% to 2% per week, Key Result 3: Conduct 5 coaching sessions with team members on the transactions handling best practices, Objective: Improve internal employee job satisfaction, Key Result 1: Conduct 3 monthly Fun Friday all-hands meetings with motivational speakers, Key Result 2: Interview 48 employees on ways to improve and implement suggestion, Key Result 3: Improve weekly employee satisfaction score from 3.8 to 4.7 points, Objective: Implement first quarter OKRs process successfully, Key Result 1: All team managers (10 total) attend Weekdone Theory and Usage training (free), Key Result 2: Each team (5 total) set at least 1 good Team OKR, Key Result 3: Each team manager holds 12 weekly check-in meetings, Key Result 4: Each team communicates 3 lessons learned using OKRs to the whole company, Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, Key Result 1: Conduct seminars in universities & collect over 100 emails for the talent pool, Key Result 2: Harvest LinkedIn to collect 250 potential new candidates, Key Result 3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Define and promote company culture and values internally, Key Result 1: Conduct 3 company culture events all 95 employees attending, Key Result 2: Do a culture quiz and receive an average score of > 90%, Key Result 3: Survey employees on perceived improvement > 70% agree, Objective: Improve the recruitment process to increase candidate satisfaction, Key Result 1: Decrease rejected candidate feedback time from 10 to 5 days on average, Key Result 2: Improve process to reduce the recruitment steps from 5 meetings to 3, Key Result 3: Increase last round candidates satisfaction in process from 60% to 100%, Objective: Understand employees training needs and implement a training program, Key Result 1: Interview 80% of employees to list top 3 key competencies that need to be developed, Key Result 2: Complete 3 key competency training sessions with average score over 80%, Key Result 3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Research & improve best job advertising practices, Key Result 1: Review competitors hiring campaigns and gather 3 insights we could use, Key Result 2: Review 3 new candidate channels, Key Result 3: Increase average qualified candidates per advert from 10 to 15, Objective: Develop a sustainable candidate lead strategy, Key Result 1: Partner with recruitment agencies to interview 60 candidates, Key Result 2: Write 5 articles promoting us as a place to work read by 1500 unique visitors, Key Result 3: Our vacancies web page visits increase from 600 to 900, Objective: Succeed in Q2 OKR usage and share lessons learned, Key Result 1: Interview team leaders (5 teams) and set 3 main improvement areas for the new quarter, Key Result 2: Survey all employees before end of quarter and 80% confirm increase in confidence, Key Result 3: Ensure teams complete Check-ins each week (5 teams x 13 weeks), Objective: Make the company a desirable place to work, Key Result 1: Employees Net Promoter Score improved from 6 to over 8, Key Result 2: Reduce turn over rate from 10% to 0%, Key Result 3: Increase our Glassdoor Culture & Values rating from 3 to 4+, Objective: Research improvement opportunities for a better onboarding process, Key Result 1: Interview 6 department heads about their current onboarding process, Key Result 2: Interview 10 new joiners to collect feedback on the onboarding process, Key Result 3: Research 5 competitors onboarding practices for different departments, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, Key Result 1: Complete 5 sections of the must-have onboarding toolkit, Key Result 2: Interview 7 team members about their own onboarding experience and what they would improve about it, Key Result 3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Optimize our employee benefits program by providing more educational assistance, Key Result 1: 20 employees from different departments give their input about their educational needs, Key Result 2: Research 5 competitors educational benefits programs for the employees, Key Result 3: Select top 5 educational assistance programs based on the employees interviews and include them under one benefit package, Objective: Build an effective compensation strategy to retain top performer employees, Key Result 1: Decrease top performers turnover rate from 15% to 5%, Key Result 2: Increase eNPS among top performers (Employee Net Promoter Score) from 60% to 70%, Key Result 3: Collect 20 positive feedback from different departments top performers on the compensation strategy, Objective: Design and launch an internal Employee Academy, Key Result 1: Survey 15 team leaders on our educational needs and gaps, Key Result 2: Talk to 3 other companies HR Directors on how they do internal education, Key Result 3: Define 10 training modules and design content for each, Key Result 3: Conduct the first 3-day team offsite to test out the Academy curriculum, Objective: Improve diversity and inclusion aspects to build an international team, Key Result 1: Hire 5 representatives of different nationalities to the engineering team, Key Result 2: Conduct 4 events in cooperation with our international employees about their home countries, Key Result 3: Increase participation rate in diversity and inclusion training program from 50% to 80%, Objective: Improve internal communication and workflows to reduce rework and misalignment, Key Result 1: Moderate 13 alignment sessions between CS and Development, Key Result 2: Reduce the % of resolved tasks being reopened by the owner for further iterations from 80% to 10%, Key Result 3: Organize 7 team presentations with each team presenting their internal roles division, values and challenges, Key Result 4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve internal employee engagement, Key Result 1: Conduct 3 monthly team events and over 80% attendance, Key Result 2: Implement feedback system to get ongoing feedback and get over 40 employees responding, Key Result 3: Average of 80% of employees fill in their Weekly Check-ins over the quarter, Key Result 4: Reach weekly employee satisfaction score of at least 4.7 points, Objective: Ensure effective compliance in the workplace, Key Result 1: Test 5 HR Software with built-in compliance safeguards and select the one to start using, Key Result 2: Perform an HR compliance audit on 6 main areas, Key Result 3: Resolve 90% of HR compliance related complaints within 48 hours, Objective: Finish raising new capital for our growth needs, Objective: Be excellent improve to be the best in whatever we do, Key Result 1: All 6 teams to have an internal brainstorm meeting: How can we improve?

Peter Kappus is a UK-based organisational coach using OKRs and agile practices to help teams maximise clarity, delivery, and joy. Writing Key Results Most Key Results use two different measurement formats: Metrics Based Key Results The best Key Results usually have metrics or (Key Performance Indicator) KPIs in and show a starting value and a target value. This category only includes cookies that ensures basic functionalities and security features of the website. Deliver project consistency and visibility at scale. Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. Combined with other management practices, the OKR methodology serves as a great approach to translating strategy into actionable plans. Digimind was a team in the field of designing and developing mobile applications, which consisted of several students from Isfahan University, and I worked in this team as an android programmer on a game called Bastani.

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